Taylor Swift is halfway through her ambitious project of rerecording her back catalog of albums. The 33-year-old pop star began releasing re-recordings of her early work in 2021, in an effort to reclaim ownership of her masters after they were sold to Scooter Braun's Ithaca Holdings in 2019.
So far, Swift has released three re-recorded albums: Fearless (Taylor's Version), Red (Taylor's Version), and Speak Now (Taylor's Version). All three albums have been met with critical acclaim and commercial success. Fearless (Taylor's Version) debuted at number one on the Billboard 200 chart, becoming Swift's ninth album to reach the top spot. Red (Taylor's Version) also debuted at number one, becoming her tenth album to do so. Speak Now (Taylor's Version) is currently projected to debut at number one on the Billboard 200 chart, making it Swift's eleventh album to reach the top spot.
The success of Swift's re-recording project has paid off big time. In 2021, Swift earned an estimated $80 million from her music, according to Forbes. This was more than any other female artist in the world.
Swift's re-recording project has also had a significant impact on the music industry. It has raised awareness of the issue of artist ownership and control of their masters. It has also inspired other artists to re-record their own work, such as Mariah Carey and Blondie.
Swift is not yet halfway through her re-recording project. She still has two albums to re-record: 1989 and Reputation. However, she has already shown that she is willing to go to great lengths to reclaim her masters. And she has already shown that her re-recording project is a financial success. It will be interesting to see how the rest of her project plays out.
In addition to the financial success of her re-recording project, Swift has also received critical acclaim for her new versions of her old songs. Critics have praised her for her vocals, her songwriting, and her production. They have also praised her for her commitment to owning her masters.
The success of Swift's re-recording project is a testament to her talent, her determination, and her fan base. It is also a sign of the changing times in the music industry. Artists are no longer content to let their masters be controlled by others. They are taking matters into their own hands and re-recording their own work. This is a trend that is likely to continue in the years to come.
